Customer Reviews:
 Should be required reading in schools May 20, 2008
Terrific book. Easy to read and the topic is absolutely relevant to the times. This should be required reading in Architectural schools, Engineering schools, Technical schools, Scientific studies and in our middle and high schools for sure but also in any studies done on the environment. The ideas put forth in this book are only the beginning I am sure but I believe they offer the only salvation for our beleaguered Earth. What a pair these two authors make. I look forward to anything they may have to say in the future.
Very informative book from two professionals seeking to discover , portray and resolve the perils of industrialism May 19, 2008
This book is a compilation of research from two renowned professionals- biologist and architect- who seek to make us aware of what our senses are exposed to due to the use of and effects of toxic/chemical substances, unsustainable measures and detrimental environmental processes in the production of basically everything down to our basic survival need items. A persuasive voice calls for action against and change in current methods of production and localization of the same with no weak fundamentals. After reading this book I pictured myself stranded in an island [earth] with just what I needed to survive or even more;actually having caught the attention of a rescue team but unfortunately and surprisengly still dying right when the rescue team came due to the poor quality of materials/substances in my survival kit! Then you wonder if that's possible; if -assuming a non-stress life-you can still die while trying to eat healthy, excercising, etc. only because of the effects of the bad chemicals inherit in the very things you need to lead such a life what should be done? Certainly the authors desire that we be aware [very detailed information and examples are given], cautious [effects/cons, statistics revealed per example], demand better products [possibilities/solutions already in prog
It's a good book in Amazon. April 20, 2008
There has a lot of good ideas for our earth.
Something you never think about it.
Trust me, you must read it "cradle to cradle"!
Innovative thinking April 7, 2008
Living in France for the past 20 years, since 2005 I've been reading everything I can on man's negative impact on the planet. This book is one of the most complete works on how we can make a difference to modify our thinking and our acts. Many other books, however necessary for general awareness, just relate all of the catastrophes we've created, and how long we should hold out. Every factory owner, small and large business leaders should consider this mandatory reading for themselves and their staff. (Being an architect myself, I am ashamed to admit that I don't know how to find "true" south. However, my search has begun.)
Essential Knowledge March 16, 2008
This is such a wonderful, enlightening, and self-reflective book! It was reccomended to me by a good friend, and boy was he dead on with this one. "Cradle-to-Cradle" thoroughly outlines the essential flaws within the current industrial process in which we make and consume everyday products, and the resulting affect of what a faulty industry structure and overconsumption has on the environment and sunsequently the problem with global warming.
With an immense depth of coverage, yet well-written and easy to digest, I was able to gain a full understanding of WHY our current industrial cycle is outdated, how it got to be in the first place, and how we may be able to take the steps torward the next industrial revolution with the implementation of a more environmental economic approach, in contrast to an outdated, bottom-line-only strategy. Phenominal read, easy to stay with, and borderline addicting. Has encouraged me to reflect upon my own personal consumption and how I can go about pursuing products or services that are more sustainable in their production and reproduction.
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